The #1 DTC Newsletter

We are direct-to-consumer brand builders sharing our best practices, industry benchmarks, marketing strategies and data insights in a weekly newsletter.

Latest Issue

Feb 20, 2025

#24 Product Cannibalization

When “Stealing Your Own Sales” Is Actually a Smart Move

Alexander Jost

Feb 13, 2025

#23 Sales Velocity

Why “Speed” is the Hidden Key to Growth

Alexander Jost

Feb 06, 2025

#22 Replenishment Time

Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.

Alexander Jost

Jan 30, 2025

#21 Welcome Discounts

A 10% welcome discount requires 40% more orders for the same profit

Alexander Jost

Jan 16, 2025

#20 The LTV Playbook

Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth

Alexander Jost

Jan 09, 2025

#19 Product Affinity

Reveal how past shoppers behave—and how to encourage them to buy again.

Alexander Jost

Dec 19, 2024

#18 Customer Concentration

A large share of the effects come from a small share of the causes

Alexander Jost

Dec 05, 2024

#17 Customer Retention

The recipe for scaling a brand to +$50M on Shopify and the essential role of retaining customers.

Alexander Jost

Nov 21, 2024

#16 Buying Power Index

Build a stronger, more loyal customer base and increase customer lifetime value by as much as 82%.

Alexander Jost

Nov 14, 2024

#15 Target Audiences for the Holiday Season

5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.

Alexander Jost

Nov 08, 2024

#14 Free Shipping Threshold

How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.

Alexander Jost

Oct 31, 2024

#13 Cross-Selling & Upselling

The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.

Alexander Jost

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